How Not To Writte… A Dating Profile

So you’ve exhausted the local bars, crochet circle and date recommendations from friends and have decided to plunge headfirst into the world of online dating. But how do you craft the perfect profile that highlights your individual talents/style and gets those emails filling up your inbox quicker than an English stranger mentioning the weather.    

Do

  • Write the profile in the correct way… Be warm, friendly, honest and tell your potential date a little bit about yourself. The idea is to give a snapshot of the type of person you are. Don’t shy away from stating things you feel strongly and passionately about; after all you would want someone who could at least meet you halfway on things that are important to you.
  • Be original, use humour. If you can’t do that, then be honest and sincere.
  • Be positive… (end of, really no argument here, move along please).
  • Say what you’re looking for in a partner, but be prepared to be flexible. You are not looking for someone who matches you on everything you say/do/wear/ingest – you’re hoping for someone who can bring out your best qualities and won’t run a mile at your worst. A smorgasbord checklist of perfect qualities may see you miss out one someone who is just ‘perfect enough’.
  • Write something! Yes we know it sounds obvious but you’d be surprised how many profiles say very little and just come across as a tick list of wants. Potential dates need to have a ‘hook’ to get them interested – profiles with no photo, detail or warmth shout boring, not interested – or worse – player!
  • Keep an air of mystery: it’s half the fun getting to know people. We don’t need your whole life story to start of with, think onions, think trifles, think bricks… yep it’s all about the layers.
  • Be careful with your profile name. Don’t use your real name, or really obscure references and check how the spelling can be interpreted…seriously, HNTW once saw a profile listed as cuminthedog. Yep!

Don’t

  • Post your business CV – you’re looking for a partner not an investor.
  • Men – do not say ‘partner in crime’. Women – do not say ‘knight in shining armour’.  Seriously you’re just inciting a spate of armoury robberies.
  • Don’t have your profile picture of you with your boobs or pecs/penis out and then have the comment ‘Want to be taken seriously/looking for my forever person’. You are quite frankly…a knob.
  • Copy someone else’s profile.
  • Get someone else to write it. It’s ok to use the occasional ‘reference comment’ but if you really struggle with words, just say that on the profile and be nice with, ‘this is really difficult, but um, I’m nice, I hope you’re nice, maybe our ‘nices’ can get together for a chat’.
  • Say you’re looking for friendship and then in your first message ask for their number, invite them to meet your mum or join you in your hotel, so you can ‘show them around the sights’.
  • Denigrate others choices in your profile. HNTW saw a profile that said actresses and models ‘should get a real job’. Please keep this closed mind thinking to yourself, you’ll have plenty of time to weed out the supermodels when they come flocking to your door.
  • Use it as a soapbox to bitch about your ex or bang on about your political ideals, the state of the world, state of Waitrose or state of your deranged mind.
  • Put a timeline on your profile with when a response is needed by. It shows you’re desperate and automatically puts pressure on the other person.
Advertisements

How Not To Writte… Stag & Hen Do Invites

We’ve already explained how to write the perfect wedding invitation, but for both halves of any prospective married couple there’s also the looming prospect of stag or hen dos to think about.

Whether you’re the handsome groom, the blushing bride or one partner in a non-binary relationship, it’s likely that your ‘so-called friends’ are going to want to take you out and get you royally shit-faced in the last weeks of singledom leading up to your marriage. Your ‘do’ may be a week-long alcoholic binge-fest in Marbs, or a sedate weekend at a health spa, but either way someone’s gonna need to organise the whole shebang and get some invitations out to the prospective stags/hens/drunken animals of your choice.

Usually, it’s gonna be your bezzie mate, or the lucky person you’ve chosen to be your best man/maid of honour, but we’ll leave it up to you who gets the dubious honour of being Chief Organiser.

So here’s our tips for getting the invite to your pre-wedding shindig in shape…

Do:

  • Decide early what your communication medium will be: are you going to do this all through old-school email, or are you going to set up a Facebook event where your stags/hens/weasels can click to show they’re attending and add comments, photos and their emojis of choice? If you’re feeling really 21st century, you could even set up a WhatsApp group – the world is your social media oyster.
  • Check with your hen/stag/weasel what they want and who they want there. Of course you can throw in a few surprises, but the aim is for them to have a good time, and waving a weasel in someone’s face may only appeal to a select few (Ed: Mainly other weasels, having a weasely good time). Remember broad appeal across age ranges, an evening or early hours opt-out is good for those that just aren’t able fiscally or physically to keep up the pace.
  • Draft your invite clearly and simply. The main things you’re going to want to include are: the dates when it’s happening, the location you’ve chosen, the accommodation you’ve booked and – crucially – how much it’s going to cost. Your group of assorted wild animals will want to know a budget and what they’re getting for their money, so make it clear.
  • Include instructions on how to pay you for any outlay you’ve made, and include bank or PayPal details to make it as easy as possible. Explain that you’re out of pocket, that each person owes you £X amount and that you need paying by a certain date. Set a deadline for payment or you’ll still be chasing Barry ‘Smudger’ Jenkins for his £250 come Christmas time.
  • Include an itinerary for the day/weekend/week that you’re all going to be away. Again, keep it simple, but include the main dates, the activities you’ll be doing and get anyone who’s not happy with the go-karting/Swedish massage option to let you know ASAP.

Don’t:

  • Get overly complicated and in-depth with the detail of your activities. Yes, there’s a lot of drinking, eating and blowing up inflatable willies/breasts to do, but you can sort out the details once you’re at the hotel. Your invite and itinerary are there to give people a flavour of what they’re signing up for – it’s not a military operation!
  • Insist on everyone on the hen/stag/weasel do having a wacky nickname. Post-Brexit, the British people have gone down enough in the estimation of the rest of Europe, so the last thing Prague or Madrid needs is Shagger and The Cock Monster shouting across their city squares and then falling into a fountain.
  • As per the previous point, don’t get t-shirts printed with your group’s wacky nicknames on the back and ‘Boys/Girls On Tour 2017’ emblazoned across the back. Enjoy yourself, have a blast but don’t make your group stand out like a sore thumb.
  • Forget to include the cost and your payment details. It really is VITAL if you’re not gonna end up paying for at least five of your party to have a free holiday. Friends may be friends, but people are very conveniently forgetful when it comes to coughing up the money they owe.

How Not To Writte… A Wedding RSVP

You’ve heard the heavyweight envelope drop through the letterbox. And you’ve seen the expensive-looking and elaborately designed wedding invitation that lurks within, in all its ornate glory. Now it’s time to reply to that invitation and get your RSVP back to the happy couple. (Ed: for the RSVP virgins out there, RSVP stands for ‘Répondez, s’il vous plait’, which is French for ‘please reply’ – we’re SO continental!).

But beware, replying to a wedding invite isn’t an occasion where a hastily typed ‘I’ll be there with bells on!!’ will suffice. As with all things relating to weddings, there’s a protocol to these things. So here’s how to reply without offending the bride, outraging the groom or starting a family argument over the seating plan.

Do:

  • Be timely. More than anything you need to get your response back promptly and absolutely before the date shown on the invite. Yes we know you’re busy too, sitters to arrange all that, but planning a wedding can be like organising a small well-behaved coup – so give the couple a break and respond quickly.
  • Be clear on who’s coming. If you’re bringing a guest, state who. Even if it’s obvious that it’s your new fella Jeff that you’ve been seeing for 3 months, don’t make the organisers guess whether it’s on or off again.
  • Follow any instructions on the RSVP. If they want you to tick a box, tick a box (Ed;  even though we know you’re not the kind that likes to be put in a box, as your cat Schrodinger keeps reminding you). If it says email someone’s mum, go ahead and email Mildred. If it says good old-fashioned post then, yes, you may need to make a trip to the shops to procure some stamps.

Don’t:

  • Put a list of demands of what you need. You’re a guest, it’s nice that you’ve been invited.  If you have certain dietary needs just state them clearly, but don’t insist on organic locally sourced free-range hummus. It’s their wedding, not yours.
  • Try and weasel in extra guests. Be it your children or Great Auntie Betty from the outer Hebrides. The couple have taken a long time planning their numbers and have a budget they need to stick to. If it honestly clashes with something else, then just say so and regretfully decline. The last thing a couple needs in the run-up is you begging to bring extra people along, remember you’re not the only guest who might be in this predicament.
  • Go, if you don’t want to. If you’re really not keen on the couple then don’t attend, just be polite, return your ‘no’ and leave them be. Very few couples will moan that their guest list is smaller.
  • Get uppity, if you’ve clearly been put on a reserve list. Remember, in most instances, that family and close friends come first, then work colleagues, then George the friendly butcher. Don’t be put out – and if you are, don’t say so, just decline. (Ed: And if you’re George, please bring sausages).

If you’re a happy bride/groom reading this and worrying about how to write the perfect wedding invitation, we’ve got all the dos and don’ts you need here.

How Not To Writte… A Political Manifesto

As you may have noticed from the wall-to-wall TV debates, never-ending media coverage and eager canvassing in the high street, there’s a general election taking place in the UK on 8 June. We’ve heard a lot of election promises, a lot of denouncing of other parties and their MPs and (on the whole) an awful lot of hot air from many of the candidates.

But if your party is going to convince the electorate to vote for you, you’re gonna need to get your promises, pledges and predictions down into a proper document and not just the back of a fag packet. That means rolling up your writing sleeves, finding the best biro in Westminster and writing a manifesto that sets out your vision for the future of the country, and makes your underlying political ideology clear to us, the already voting fatigued masses.

So, how do you get that manifesto on point? Here’s the dos and don’ts…

Do:

  • Bag the best biro in Westminster. This will be difficult with all the stationery budget cuts and Peggy’s tight grip on the hidden chamber of pens, but you can do it.
  • Set out the key foundations of your political beliefs. This is your soapbox (or eco-friendly cleaning product recyclable platform of choice) for explaining the core values and beliefs of your party, so make it concise, simple and to the point. It’s a chance to get your target voters on board and singing your praises from the rafters (and Wetherspoons), so make sure you grab the opportunity with both hands!
  • Put your big ideas right at the start of the manifesto. No-one, apart from political journalists, will read every word of it, so make sure you capture people’s attention as quickly as possible.
  • Use plain English and explain your ideas clearly. You’re not writing this for the Westminster clique, or the supporters in your own party: you’re writing this for the person in the street. So keep the language clear and unflowery and make sure that ‘Doris, 87, Burnley’ and ‘Sunny, 18, Uttoxeter’ have as much and idea about your policy on education as Tarquin and Tabitha, your research assistants.

Don’t:

  • Fill your manifesto full of lies and half-truths. The electorate are not quite as dozy and complacent as you’d like to think. If you’re going to make a claim or quote a statistic it needs to have the source quoted and it needs to stand up to some scrutiny. That goes for radio interviews and sides of buses alike.
  • Spend more time on the branding of the party and the press marketing than on the ideas contained in the manifesto. Yes, it’s important that the document looks engaging and makes the average punter want to read it, but if the pledges inside are a pile of undiluted hogwash then you’re rather wasting your time.
  • Try to write a sequel to War & Peace. Detail is good, a breakdown of the finances and funding is excellent, but don’t make it so long that people are loath to even pick it up. In the digital age, attention spans are short, so keep it readable and to the point.
  • Don’t include a photo of your illustrious leader kissing a baby/shaking hands with a construction worker/eating a bacon sandwich. They never pan out well and most of us seasoned voters can sniff out these PR photo opportunity before you can say ‘Jacob Rhys-Mogg in a hard hat’.
  • Slag off your opponents. It makes you look cheap and bitchy. Concentrate on your values and your plans – let the others dig their own holes with their hot air and diversionary tactics.

How Not To Writte… A Note To Your Flatmate

If you’ve ever lived in a flatshare, student halls or a communal house, then you’ll be VERY familiar with the situation of your food ‘mysteriously’ disappearing in the night (and your flatmate being equally mysteriously covered in crumbs the next morning).

So when someone steals your cheese, or nibbles on your leftover sausage (Ed: easy, tiger!), we all know there’s only one course of action to take – and that’s writing a hugely passive aggressive note to your food-snaffling flatmate on your own choice of brightly coloured Post-it.

Do:

  • Calmly express that you wish to discuss the current ‘missing food’ situation, without any accusations being thrown about, with a view to reaching a mutually agreeable compromise.
  • Express in clear terms which item, or items, of food you believe they are ‘misappropriating’, how much said foodstuff cost you and how much you were looking forward to that last slice of leftover frittata.
  • Offer to buy said items for them in the weekly shop, so you can both enjoy the taste experience without any ill feeling – as long as they come up with some spondoolies to cover the cost of having to re-buy the item.
  • Suggest a house/flat meeting to discuss division of food stuffs, and suggest perhaps generic foodstuffs that you both/all enjoys are brought out of a household kitty (the financial kind, we don’t condone using the house cat as a rudimentary .

Don’t:

  • Write ‘You bloody cock womble, you’ve eaten all of my bloody frittata again. Right, that’s it, I’m hiding the loo roll!!!!’ as this will undoubtedly aggravate the situation further (and will also mean you have to carry your loo roll around with you at all times).
  • Change the house Wi-Fi network name to ‘youfrittatastealinbastard’ in a fit of pique and refuse to let the food kleptomaniac know the password. This may well be a great feat of revenge, but will also royally piss of everyone else in the house.
  • Write a vengeful status update on Facebook/Twitter/Insta calling your hungry housemate the spawn of Satan as this will almost certainly be read by a mutual acquaintance who will @mention them, landing you in a whole pile of donkey doo.
  • Forget that food can always be bought again, but that the happy vibe in your house is more difficult to replace…so try to resolve the food situation as peacefully as possible (or wait till there’s something really nice of theirs in the fridge and hide it).

How Not To Writte…House Sale Particulars

The UK housing market isn’t exactly looking buoyant at the mo, but many of us are still looking to up sticks and put our house on the market. Whether that’s down to a change in personal circumstances, the need to free up capital or merely a lifelong search to find a mortgage rate that doesn’t leave you bankrupt and begging your parents for beer as payday approaches, there’s always going to be someone ready to nail a ‘For Sale’ board to the garden fence.

But how do you ensure that those nice people who can get a mortgage, or indeed the lesser spotted ‘cash buyer’, see your advert and want to buy your very own ‘mi casa’?

Do:

  • Point out your home’s selling points. Yeah, obvious we know, but remember people from outside your locale may be looking to relocate, so if it’s great for families, has low crime rates, incorporates a beautiful balcony or its own well-established vineyard, make sure you mention it.
  • If the house is ripe for redevelopment, investment and extending, let people know that it has potential. Some people LOVE a ‘project’ to work on, as even a cursory glance at Homes Under The Hammer on daytime TV will tell you.
  • Put the damn postcode on the advert. There’s nothing worse than trying to locate your dream home and realising you’ve been looking in the wrong ‘Middle Codswallop’, or that your ideal house is conveniently situated next to Yorkshire’s largest sewage works.
  • List the property’s best points first. Great selling points can include having a garden, a built-in garage, resplendent views of the countryside, large and roomy bedrooms or a brand spanking new Italian-designed kitchen that looks like it’s straight out of a brochure.
  • Include details of the parking arrangements and transport links, number of rooms, heating type and whether there are local shops etc (Ed: No need to mention the regular lock-in at the pub, or that your home is located equidistant to diddly-squat).

Don’t:

  • Say cosy, bijou, compact, or easy-to-maintain living space to describe your property – we all know this means postage stamp-sized lounge, where in one stride you can make a cup of tea/go to bed/have a wee.
  • Use the phrase park/city/area adjacent – any savvy buyer will be aware that this means you’re trying to extend the reach of a catchment area to include your property, which actually sits in the not-so-attractive area five miles outside the city.
  • Forget ancillary rooms and areas. If you’ve got a shed (and it’s staying) shout about it! Many a chap (or chapess) have been won over by the thought of escaping into the garden for peace and quiet with a copy of the Littlewoods’ lingerie pages and a tight grip on their power tool. (Ed: *makes mental note never to visit your shed*)

How Not To Writte… A Wedding Invitation

Weddings, eh. A social occasion much beloved by aunties, drunk uncles and teary eyed parents the world over – and for the rest of us an excuse for a massive shindig at dad’s expense.

If you and your life partner have decided to make it all official and tie the knot, you’re going to need to write that all important invite for the big day. Many months of preparation will go into making this day go with a bang, and equal amounts of care, attention and design skill will go into perfecting the ideal wedding invitation too.

So if you want to guarantee a speedy RSVP, and a lingering feeling that this is going to be the wedding of the century, here’s the lowdown on writing that invite.

Do

  • Be clear about the essential details: When? Where? What time? That’s the holy trinity you need to get right. Think ‘www or world wide web’, or ‘wedding will work’ if that helps keep this mantra clear in your head. It’s also probably a good idea to include your names, so people know who’s getting married. You can go formal if you want but remember your mates might not know you as the honourable Alistair and Archibald, so sticking with Al and Archie is just dandy.
  • State that you need RSVPs (Ed: for the uninitiated, RSVP stands for répondez, s’il nous plait, which is swanky French talk for ‘please reply’). Ultimately, just state somewhere on the invite that you need replies and, most importantly, by when. Feel free to include an RSVP card, so people don’t have to raid their drawers for lavender scented notelets (yes, these we are a thing).
  • Indicate if the invite is for the person or persons named only, or includes any ‘plus ones’. Standard etiquette is that plus ones are referred to as ‘and guest’, which hopefully negates your mate Sandra turning up with half the rugby club.
  • Be very clear whether or not children are allowed. It’s perfectly reasonable to have an adult-only do, but be aware that this may limit your guests’ attendance, or time spent with you. But if you don’t want the little buggers running round the dancefloor singing the theme from Justin’s House, make it very clear.
  • Put extra details like gift registries, directions or more info about the style of your wedding something other than the invite. You could even set up a wedding website, if that’s your kinda thing and you have lots of young, hip and trendy types coming along (Ed: get us – hip and trendy!). However, do ensure you also include this information on a standard bit of paper that can be passed to older or technophobe relatives who won’t know their internets from their fishnets.

Don’t

  • Be sappy and overly sentimental. Yes, we know romance is wonderful and you’ve found the love of your life and it’s all white doves, soulful sunsets and UTIs from all the shagging, but there is nothing more irritating to the rest of us than sickening displays of affection. We’re British (Ed: not you, overseas readers!) – so that’s reserved for dogs and John Lewis’ adverts.  
  • Use a font that’s so curly, antique or otherwise ‘fancy’ that no bugger can read it – you do want us to come don’t you?
  • Get so worked up about etiquette that you mix up your Madams with your Sirs, your ten o’clock with your 2pm or your wedding breakfast for the evening buffet. Ultimately, you want this group of people, let’s call them A, to turn up to a place you have chosen, let’s call that B, at an appropriate time, let’s call that C – and generally you want to have a good time. So ultimately It’s Dear A, Please go to place B, at C and we’ll have a jolly old shindig, wot ho!
  • Be too prescriptive – be it clothing choices, colour schemes or matter of arrival Your guests are here to enjoy your big day with you, not be part of a military siege to take over Marylebone Registry Office, complete with a SWAT team of ushers.

How Not To Writte… A Limerick

Yes, it’s National Limerick Day here in the UK today (12 May 2017)! The day is marked to commemorate the birthday of Edward Lear , the celebrated British writer, creator of literary nonsense and owner of one of the Victorian era’s most luxuriant and bushy beards – and the person who did most to popularise the poetic form we all know as the limerick.

Not sure you know what a limerick is? Here’s one we’ve just scribbled down for your delectation:

There was a young writer of words,
Whose prose became strange and absurd.
He tried to be clever,
With prose and whatever,
But his poems never quite scanned or rhymed… (Ed: bugger!)

So, if you think you can do better (and we’re pretty sure you can) here’s the dos and don’ts of writing your own limerick.

Do:

  • Stick to the strict AABBA rhyming structure of a Limerick. Your first two lines, and your final line must rhyme, unlike our tragically bad example. And it’s this rhyme scheme that makes your first choice of place/location so critical – if your subject is from Constantinople, you’ve got to find TWO more rhymes for that (Ed: good luck!!).
  • Work with the original conceit of ‘There once was a…’, or ‘There was a…’. These forms give you plenty of scope to insert names of people, animal, plants and objects… yes really! For example, ‘There was a young man called Bill…’,  or ‘There once was a venus fly trap/pretty young cat/anglepoise lamp…’ ok, possibly not the last one.
  • Make a rhyming dictionary your new best friend – rhymezone.com have a great one for free. You don’t want to be left bereft of a rhyme when you get to the end of your new limerick opus, so go through the rhyming options and see which word most tickles yer fancy.

Don’t:

  • Start your limerick with ‘There was a young man from Nantucket…’. You’ll be stuck for a rhyme that isn’t offensive or obscene and it will all end in tears, believe us. See also ‘There was an old man named Lunt…’
  • Although… there was a young man from Nantucket, who fell in love with a pretty pink bucket, they flew to the moon, and returned far too soon, as they ran out of fuel in their rocket… (Ed: good save with the ending there!).
  • Attempt to get Lear-esque with your imagery. Come up with your own style, try out as many variations as you can…and see which option raises the most smiles/giggles/looks of horror. Limericks, after all, are all about being silly, so knock yourself out.

If you’re feeling inspired, why not write your own limerick and send it to us… go on, you’re a poet and you don’t know it 😉

How Not To Writte… On Google+

You know that noise you get in cartoons when someone tells a really terrible joke and the obligatory tumbleweed rolls lazily past as the wind whistles all around? That’s what it sounds like when you log into Google+.

Google has brought us many brilliant and useful things – who, after all, searches for ANYTHING online and doesn’t use the Google search engine? Probably just people who work at Microsoft and are made to use Bing on pain of having red-hot pokers shoved in unpleasant places if they so much as look like they’re going to do a Google search. (Ed: *runs a Google search* “Do Amazon ship red-hot pokers that are compatible with Bill Gates?…”)

So we all love the Google search engine, right?

But Google+ is without doubt the worst social network of them all – there, we’ve said it and it’s out in the room! Phew, I bet you all feel better now, right? You thought it was only you, didn’t you? Even that little ‘+’ at the end is annoying, sitting there looking all smug and winking at you with its one little cross eye, twitching nervously at it contemplates whether to bollocks up your search optimisation.

Do:

  • Post your blog links and content here. Let’s face it, there’s only one reason to be on Google+ and that’s because posting your content and links on Google+ will help the search engine optimisation (SEO) of your web pages, blogs and digital marketing.
  • Post regularly. Because it’s all part of the one big Google family, if you do a quick status update on Google+, it’s more likely that your link will come higher up the search rankings – and that’s the pinnacle of your content dreams after all, right?
  • Use hashtags (# these annoying little finnicky buggers) to flag up your content – unlike Facebook, where using a hashtag marks you out as a prize tool, in Google+ tagging your posts may actually help you find the right audience for your latest treatise on why Fraggle Rock should be recommissioned (Ed: Good idea. Get on it, ITV!)

Don’t:

  • Try using Google+ as a social place to hang out, shoot the breeze and post the usual kind of chatty status updates. As a social networking site, it has all the ambience and attraction of a Wetherspoons boozer at 3pm on a Tuesday – in other words, it’s almost empty, and the people you DO meet will definitely not be your first choice of companion, drinking or otherwise.
  • Loiter once you’ve posted that update. Write it, stick in your hashtags and publish it: then get the HELL out of there! Stay around any longer and you may well be digitised and pulled into the Google mainframe to spend a Tron-like existence trapped for eternity in the HTML code of Chrome. Apply the Primark shopping approach: go in, get what you need, get out and hope no-one has spotted you paying £1.50 for your undercrackers.
  • Add anyone you actually know to the ‘Circles’ in Google+. This is Google’s way of grouping people together by friendship/work/customer type, and it’s all a bit too ‘sorting people and putting them in a box’ for our liking. Avoid at all costs, and talk to your real friends on Twitter or Facebook… or Snapchat if youse is like well young, innit.

 

How Not To Writte… Job Adverts

 

If you’re in business, you’re only as good as the people in your team, and that means surrounding yourself with top-class talent – and we don’t mean in the Peter Stringfellow sense. So when a new role gets created, or Fred the post guy finally retires and a replacement is needed, you’re gonna need to get a job advert out there to fill your gap (Ed: insert your own smutty jokes here).

How, then, do you make your company sound like the perfect place to work, and the job you’re advertising the most enticing role since George Clooney was offered a truckload of cash to drink coffee for a living.

Do:

  • Be clear on what the job actually is, what skills will be required and where it’s located. We all work globally so make sure you put Plymouth, UK not US.
  • State how you wish to receive applications. Is it CV only? Covering letter? Online applications? Answers on the back of a postcard/carrier pigeon/fag packet?
  • If you know the dates already, state when interviews, assessments or other events will take place – people will be want to get these dates in their diary.
  • Include a closing date – or will you be receiving bags full of applications for months and years to come, and applicants will be wasting their precious time.
  • Include details like shift patterns, duties, weekend working and anything outside of a 9-5 routine. These can be deal breakers for many, and peeps need to know up front, and you’ll save yourself a lot of discarded CVs.
  • State the awesome employee benefits your company brings to team members. Shift allowances, extra annual leave, healthcare, in-house creche provision and gym or sporting facilities are all big ticks in the business and corporate world. Don’t worry if you’re a small business, just include all-you-can-eat free cakes. Whatever you’re selling, give your employees a chance to sample or own some – people work better when they feel connected to your products and services.
  • Make your copy clear, friendly and representative of the lovely people you are. The more formal and ‘corporate’ it sounds, the more people you’ll put off the company and the role.

Don’t:

  • Use jargon and other corporate phraseology to try and big up the role. If it’s for a refuse collector, say so – don’t call it a ‘Superfluous Waste Redistribution Operative’ or ‘VP of Sanitisation Engineering’. Others to avoid include: ‘Youth Knowledge Transfer Expert’ (teacher), ‘Beverage Delivery & Transportation Operative’ (bar person) and ‘Controller of First Impression’ (receptionist).
  • Say you must have a certain qualification, be a graduate or have so many years experience unless it’s ABSOLUTELY necessary. You’re limiting your candidate pool and there’s the outside chance it might be illegal too – if you’re not sure, speak with the nice folk at ACAS.
  • Expect a 3,000 word personal profile for entry-level roles. The roles may well be filled by up-and-coming first timers entering the work place so, seriously, how much experience do you think they will have? Give ’em a break!
  • Make people guess the salary. If you can’t budge on the remuneration package (Ed: tee hee, package!), then just state it clearly. If there’s some leeway then put ‘Circa £30k p/a’. You’ll save yourself a lot of time wasters, plus everyone bumps up their salary expectations anyway.
  • Play the ‘hey we’re quirky and mad here’ style and tone too much. Yes, be friendly and informal, but don’t come across as too try-hard crazy (yes, we’re talking to YOU, Innocent Smoothies).